Ferrous
A subscription storefront for a single-origin roaster that wanted to feel like a record label.
Client
Ferrous Coffee
Disciplines
- Brand
- Ecommerce
- Design & build
- Motion
Credits
- Creative Direction
- Mira Salovaara
- Design
- Theo Adeyemi
- Engineering
- Nocturn Studio
01 — The problem
Ferrous roasts exceptional coffee and sold it through a checkout that felt like a hardware store. Their audience was design-literate and bored by the category's earnest, hand-drawn defaults. They wanted retail that felt like a release schedule.
02 — The approach
We treated each roast as a drop. Product pages are posters: oversized type, a single accent, mono tasting notes laid out like liner credits. The subscription flow is two decisions, not seven. A drag-inertia gallery lets people flick through the catalogue like crates. The whole thing is fast, square, and unapologetically loud.
03 — The outcome
Subscription revenue grew 91% and cart abandonment dropped 22%. Ferrous now plans seasonal drops as marketing events, with the site as the venue.
By the numbers
“Our customers started collecting roasts. The site made coffee feel like culture.”